Learn the pitfalls to avoid when you are picking a name for your new business or product. Don't waste time, money, and legal headaches picking a brand that you can't use because it's too similar to someone else's, too descriptive to be protected, or any of the numerous other reasons why a mark is unusable.

This easily-digestable video course shows you in plain English how and why to pick a great trademark. Look over my shoulder as I show you how to use the search tools provided by the USPTO to see whether or not someone is already using your trademark, or if it's available for you to register yourself.